The latest shopping centre that Air has worked on in 2011 has recently opened in Katowice, Poland. Silesia City Centre, one of Immofinanz’s best performing malls, was already extremely popular with locals and visitors, to the extent that a continuously high demand for space led to owners deciding to extend the mall.
With 18,500 sq m of additional space, Air was brought in to develop a wayfinding and signage system that brought the old and new parts of the centre together. Looking at the mall, car park and environmental graphics, we used zoning techniques to break up the space and make it more intuitive for visitors.
See below for pics of Seán and Michelle’s recent trip to centre, complete with car park bunny and Paris Hilton star (she opened the centre nonetheless).