The Oz Mall website, designed by Air, has recently gone live ahead of the centre’s launch later this year. Located in Krasnodar, Russia, the 37 hectare site features a shopping gallery, anchor tenants, over 7,000 zoned car parking spaces, an FM radio station studio, ice rink, 12 screen cinema, restaurants, cafés, a food court and children’s playground.
With such an array of services available, the website is focused on highlighting these attractions and providing essential pre-visit information; including the mall location, shops, events, offers and cinema listings. An interactive map and directory aid customers with their journeys around the mall. The interface has a distinctive and user-friendly style with button menu options, vivid colours and fun icons – linking it to the Oz Mall brand and communications.
Appointed by AIM Property Development, our scope also covers the design of a signage system for the mall. Digital touchscreens complement the static directories and run from the same state of the art content management system, allowing mall staff to update content to both platforms simultaneously, saving precious time and money. The design of the touchscreen interface is also the same as the website to ensure an intuitive and consistent experience for visitors.
To visit the website click here.