Angelic new identity for Russian retail paradise

Air are excited to announce the completion of our work on Titan Arena in the historic Russian port city of Arkhangelsk (known in English as Archangel). We were appointed to create the brand identity and signage for the mall envisioned as a retail paradise.

Bright colours were selected to reflect the vibrancy and warmth of the centre. This holistic concept covered logotype, signage, visual imagery for advertising and the mall website. Titan, set to open in 2014, has also asked Air to assist with the interiors of the mall – we will keep you posted on the developments!

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Image from brandbook.