Brief
Air was appointed to carry out a strategic review of the digital communications and create a new website for the centre. Keen to highlight their sense of tradition, the clients asked us to prioritise the local community within our design.
Forum Steglitz
Solution
We developed the tagline ‘Wir sind Berlin’ (We are Berlin) to form the basis of our concept. Around this we were able to build a classic website, with simple colour and font combinations. All the while our focus was on communicating to the local people rather than extravagant design.
Result
We have delivered an accessible and straightforward website that will be relevant for years to come. By using such a clear approach, we have been able to refresh the relationship between the shopping centre and the city’s community.
Corvin
Grand Arcade
St David’s