This fun loving, yet commercially focused team, wanted to revise their identity (originally created by Air in 2000) to better reflect these qualities – as well as the fact that they are now the UK’s leading specialist consultancy for law partner recruitment.
For Graham Gill the solution was more of an evolution. This involved updating the illustration-based backbone of the identity, once again created with illustrator Sara Fanelli, and injecting the same fun and wit – but with an added maturity – into the brand.
The result is a solution that can be used across a range of media, from helping to animate the website to achieving real standout in their recruitment advertising.
De La Warr Pavilion
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