Fashion designer Georgina Worthington commissioned Air to help her realise her dreams for the launch of High Tea, reflecting her eclectic tastes and ideas. The brief was to help her to translate these ideas and hone the concept into a distinctive yet workable solution, maximising the potential of the space and offering a different experience.
The identity, colour scheme and interior design bring together Georgina’s passion for quirky yet chic influences. The design hints at fun and style, with nostalgic but very contemporary aspirations. The layout and design of fixtures ensures maximum efficiency in such a compact space and there is also careful attention to merchandising.
This welcome relief from the usual ‘high street chain’ coffee culture has been a phenomenal success from day one, enjoying capacity crowds every weekend and quickly becoming a hit with tourists, locals and the resident celebrity set alike.
Nový Smíchov
USCE
Vantage West