Brief
Appointed by leading Belgian property developer Wilhelm & Co, our brief was to develop the branding, brand communications, signing and environmental graphics for the development in central Liège.
Médiacité
Solution
Our brand identity solution is super-flexible and designed to work for both the professional audience and the retail user. Our ‘M/heart’ logo represents the ‘media’ values of the scheme, yet also has the approachability needed to support the retail experience. Air worked in close collaboration with Ron Arad Associates developing the wayfinding strategy and detailed design of the system including touchscreen.
Result
Our wide skill-set has enabled us to execute the brand consistently and engagingly across a wide variety of media, offering the client peace of mind and saving them valuable time in the busy run up to the opening of their new flagship scheme. Over seven million customers visited the site in its first year.
Grand Arcade
Nový Smíchov
Rive Gauche