Brief
Air has acted as the lead brand consultant to the firm since 2001, creating the visual identity in 2002 and helping with its subsequent evolution in all media since. We have also been asked to develop signage for their new global HQ in London.
Norton Rose
Solution
We’ve now redeveloped the firm’s literature system twice (in 2002, and again in 2006) – a constant evolution that proves Norton Rose’s passionate commitment to the value of their brand. An acclaimed website followed in 2007, and we’ve provided design and consultancy for the firm’s move to their new Foster-designed headquarters at More London. 2008 saw the design of their first Annual Review.
Result
LawCareers.Net say...“The firm’s website is a delight to use with plenty of information on offer. Rival websites that are light on content, giving the impression of having something to hide, could learn a thing or two from this one. The graduate recruitment mini site is also a pleasure, offering more useful information than you can shake a stick at. Get reading!”
Graham Gill
Manches
Médiacité