Our challenge was to create a brand identity for Rive Gauche, a future shopping centre in Charleroi. The scheme is central to a wider urban regeneration plan for the city. Air was asked to develop the brand, marketing communications and interior design visuals for MAPIC 2011.
An upmarket feel was developed for the brand, with bright colours complemented by sophisticated typography and hand-drawn illustrations. Inspired by the Parisian feel of the brand, our interiors are luxurious, but ultimately welcoming and comfortable, much like the centre itself.
Our brand strategy and consequent identity creation and application has been extremely well received by the client. The renders have brought the centre to life. The brochure and website form the basis of a strong brand upon which the scheme can build upon in the run up to opening.
Corvin
Norton Rose
USCE