Brief
Air’s brief was to develop an outdoor communications strategy to draw attention to regeneration sites like Bermondsey Spa and demonstrate the benefit of Southwark’s regeneration work to the local community.
Southwark Council
Solution
We developed an eye-catching yet beautifully simple strategy that lends itself wonderfully to the geography of the borough, based on a strapline that integrates SE postcode areas with a rich variety of key headline words.
Result
The campaign creative has been so popular with Southwark’s management that it is being adopted for various other communications initiatives, most notably as the core communication concept (Modernise) behind their move to newly built offices on Tooley Street.
De La Warr Pavilion
Royal College of Music
Swiss Cottage