Brief
The brief was to design the brand from scratch (including values, name, look and communication platform), then write the brand guidelines that would enable the operator’s agencies to deliver local marketing successfully.
Zapp
Solution
We developed a short, snappy and memorable name that would work cross-border and hint at the super-fast connection speed. This was coupled with a high fashion brand appeal to reflect the Romanian consumer aspiration and really achieve ‘stand out’ within its markets. The brand guidelines were written in a non-prescriptive way, giving agencies the latitude to be creative.
Result
Zapp has been a great success since its launch with the company posting spectacular increases in turnover year-on-year. “This result in less than two years from commercial launch is an industry record... and demonstrates the power of our technology and of our strategy.” Piermario Di Pietro, CEO.
De La Warr Pavilion
Médiacité
Southwark Council