Hang on a minute lads, I’ve got a great idea…

When thinking of notable sculptures, we generally imagine large classical fountains and historical monuments. Not so at the renowned De La Warr Pavilion in Bexhill-on-Sea, where a new creative landmark has gained the country’s attention.

Artist Richard Wilson is known for his outrageous, striking twists of reality, but his latest spectacle marks a proud moment in 1960s British history. Recreating the iconic final scene from the 1969 film The Italian Job, Wilson has precariously balanced a coach onto the edge of the DLWP’s roof, complete with cinematic wobble.

The commission forms part of the London 2012 Festival, the finale of the Cultural Olympiad; and so the artist wanted to embrace quintessential British culture within his work. The name, taken from the closing line of the film, highlights the humour within the piece and British culture more generally. Wilson says: “Producing this cinematic moment as a sculpture was not just about a structural daring but more a metaphor about the absolute limits of anything, being engaging. Being a red, white and blue coach makes it a flag waving work for the Olympics”.

As the gallery’s design consultants, Air was asked to design and develop the marketing materials for the exhibition; including private view cards, flyers and the gallery magazine.

The exhibition also featured on BBC’s Culture Show, to watch click here.

Hang On A Minute Lads, I’ve Got A Great Idea will be on display until 1st October 2012. For more information, visit www.dlwp.com.