New Blood in the Air Studio

Recently, three young and talented designers have joined the team at Air. Here, we give a bit of information about each and ask them what makes them passionate about design.

Sherida Kuffour is now a member of our 2D design unit. She joined in June and is a graduate from Ravensbourne in July 2014 where she studied a BA (Hons) in Graphic Design with a focus on Typography.
Most recently, Sherida worked in publishing where the team worked on 14 books a month. A lot of typesetting and corrections in a tiny team of four (sometimes around 800 pages of complex typesetting!) It was lot of pressure but seeing the books in print was well worth it.

What inspires you in your work?
Sherida – I mostly enjoy attending design conferences and exhibitions. When working on a project, I think it’s easy to get ‘stuck’ and become fixated on what isn’t working. So hearing other people talk on how they problem-solve gives me a wider scope on how to approach things differently.

Maria Toner, who joined Air in March this year, is part of the 3D interior design team.
Maria graduated from the University of Ulster in 2010 with a BA Des (Hons) 3D Design (Interior, Product, Furniture). She interned at Architecture for Humanity HQ in San Francisco and earned a Diploma in Industrial Studies. Since then, Maria has worked at Terry Design, in Northern Ireland designing independent retail and hospitality units and residential kitchens alongside developing new finishes with the in-house joinery and spray workshop. She has also spent time living in Melbourne where she mostly worked at Hola Projects on roll-out projects for retail banking. A keen coffee fan, she was also able to make the most of the city’s great restaurant and café culture!

What inspires you in your work?
Maria – I am inspired by the motive to make the world a better place through design. Going to design fairs, travelling and coffee all help me to do this.

Chris Bounds joined Air in April this year as a designer for signage and wayfinding projects. Graduating from Falmouth University, Cornwall in June 2013, he has a BA (Hons) in Graphic Design. During the degree, Chris developed a passion for information and user-centric design, which helped him to pass the ISTD Student Assessment and enter the world of wayfinding after finishing the course. Before joining Air, Chris has worked on Legible London city projects for developments in Rio de Janeiro (Brazil) and Cleveland (USA) as well as wayfinding projects for Heathrow Airport (UK) and Metrolinx, Toronto (Canada).

What inspires you in your work?
Chris – I am inspired by design that has a logic to it, and design that is there to inform and enlighten people.