Planeta Novokuzvetsk is getting new brand

Air has been appointed by RosEvro Development, one of the leading commercial real estate developers in Russia, to create a new brand for their scheme in Novokuznetsk. The scheme is now being constructed and is planned to open at the end of 2014.

Previously all Planeta shopping centres were branded the same way but it’s been decided to change the approach to this development.

The mall will comprise one parking and three retail levels and will involve more than 100 retailers. It is planned that the centre will set up a new quality level for retail in Novokuznetsk by bringing new concepts, paying great attention to interior and exterior design, signage and services.