Rebranding the Historic Harpur Centre

Tellon Capital have appointed Air to reposition the Harpur Centre, Bedford’s premier shopping destination. As well as being home to over 30 stores including Primark, Boots, WH Smith and Topshop, the Harpur also boasts a rich history. The eastern façade was created by Edward Blore, who was famous for designing Buckingham Palace.

The Harpur Centre has an annual visitor total of 9 million but that is set to increase due to the to the completion of the nearby Riverside North development, making it the perfect time for improvements.

Air’s role is to help define the Harpur’s personality and USP’s, develop a visual identity and position and promote the offering to help attract new customers and Tenants. Our work will coincide Corstorphine + Wright’s plans to renovate the entrances and revise the internal layout.