Refreshing brand and signage for Cevahir

Cevahir is not only one of the largest shopping malls in world with a GLA of 110,000 sqm but also, arguably, the most commercially successful in Istanbul. It has mass market appeal as and attracts a significant proportion of middle class customers. Air was appointed to refresh the brand as well as create a strategy and design for new wayfinding and signage. The centre is currently home to over 300 stores on 6 levels, providing its visitors with an extensive entertainment offer and 2,500 parking places for convenience.