Speaking in Russia

On 11th September, Air Russia Director Elena Rozanova made a speech at the ProEstate event at the Expocentre in Moscow. Focusing on the urban development and real estate market, the event hosted by the Guild of Property Managers and Developers and the RF Ministry, exhibited the best projects from 40 regions in Russia. Elena Rozanova said, “One of the most important assets for developer success is securing the optimum positioning of a shopping centre. The better the positioning the better the tenants and customers which, in turn, will drive more sales. Everyone from the developer, architects and wayfinding designers should have a common goal: to create value for the retailers and customers.”