Air was appointed to design a stand on behalf of Finnish developer SRV for the MAPIC 2013 exhibition in Cannes. SRV is the developer of mixed-used shopping centers Pearl Plaza and Okhta Mall in Saint-Petersburg, Russia.
Pearl Plaza is a shopping and entertainment center in the South-East of St. Petersburg. It is an integral part of the biggest city residential complex Baltic Pearl. It opened in August 2013 and has a GLA of 48, 000 m2.
Okhta Mall, which will be built during the first phase of mixed-use development Septem City, will be a new fashion destination represented by professional international operators as well as new Russian retailers. The planned opening will be in the fourth quarter of 2015. It has a GLA of 75,000 m2.
The stand was designed to strengthen SRV’s image as a serious European partner in the field of commercial real estate and showcase its portfolio of projects.
The predominant use of white, combined with timber and real grass, gives the stand a fresh, contemporary, Scandinavian look and feel.