Wayfinding for Latvia’s Largest Shopping Centre

Multi have appointed Air to develop the wayfinding strategy and signage design for Alfa Shopping Mall, Riga’s most popular shopping destination.

Alfa is currently home to 195 retail outlets, 20 restaurants and an eight screen multiplex cinema but is set to be expanded, making it the largest shopping centre in Latvia (100.500 sq m). The 20,000 sq m expansion project will see the addition of a new restaurant floor, fitness club and a number of fashion, sports and children’s stores.

Air’s role is to develop an effective wayfinding strategy that will make the mall’s new and existing facilities easily accessible whilst improving the ambience.