The spectacular Massimiliano Fuksas designed Palais Quartier on Frankfurt's answer to Oxford Street, the Zeil, is one of the highest profile mixed-use developments in Europe. The site includes a luxurious hotel, a high quality office tower, underground parking facilities. The My Zeil shopping element offers 50,000 sq m of retail and leisure facilities across 4 floors. Our wayfinding and signing brief from the developer Bouwfonds MAB covered strategy for the entire site and then design and implementation for the retail mall, leisure, back of house and car parking components.