Brief

Air Design was appointed to reposition the brand identity for one of the most successful shopping centres in Russia.

Sophisticated branding for the No.1 shopping centre in St. Petersburg

Solution

We created a modern yet timeless brand to suit Galeria’s aspirational brand position. As well as the identity, we provided brand guidelines to help carry out future brand and design initiatives.

Result

Galeria now use a fresh identity which fits with it’s strategy and positioning, and the brandbook is now being used by Morgan Stanley’s marketing partners to ensure the new style is implemented consistently.