About

Ocean Plaza is the second largest mall in the Ukraine and boasts a 350,000 ltr aquarium.

Brief

As Ocean Plaza neared its grand opening, it became apparent that the existing brand did not reflect the quality and aspirational nature of the offer. Air was appointed to create a new identity in time for the opening that fully reflected the inspiring lifestyle and retail experience, as well as leisure offer.

Solution

A blue and green colour palette reflects the ocean theme and our shoal of fish symbol act as a metaphor for the gathering of people in this top shopping and entertainment centre. A full set of brand guidelines have been developed covering the identity across all touchpoints in marketing and within the centre.

Results

A successful launch and opening. The new positioning set the SEC perfectly in its market and feedback from TPS suggests the brand is well received by the customers and helping them to promote the center effectively.