August 22, 2012

A new project for every office

A project from each of our offices kick off this month. First up, China: the 86,000 sq m ID Mall in Changsha opened earlier this year, but issues with the navigation have led owners Citic Capital to appoint us as wayfinding consultants. The phased project will involve firstly updating the exterior signage before moving onto the internal system.

In Moscow, current clients TPS have asked us to update their corporate brand identity. Air are more accustomed to designing for their malls, having previously worked with them on the branding of MoreMall in Sochi and now at their new development in Novosibirsk. Taking the existing logo and brand, our brief has been to modernise the look and feel of the identity and focus on its application to various marketing materials.

And finally, in London we are designing a new website for IT consultancy MMR IT. We were firstly asked to update their brand expression before applying this to a new site. Our solution needs to be warm and sophisticated to reflect their personable approach and superior service.