January 17, 2019

Acquisition of Parc Vallès

Looking back over our clients’ successes in 2018 we noted Pradera’s sale of Parc Vallès retail and entertainment centre to Frey for €82.5 million. We are proud to have been part of the very successful refurb team.

A 42,000m2 retail area on the outskirts of Terrassa, 30km from Barcelona, the centre underwent an €8.2 million revitalisation programme resulting in increased footfall of 22% and a substantial rise in asset value.

The work below shows how Air’s new branding, wayfinding and facade treatments for the scheme helped transform Parc Vallès’ image and commercial environment into a desirable and rewarding destination for a wide range of visitors.