Branding, wayfinding signage, marketing communications and façade transformation for Parc Vallès

January 17, 2019

Acquisition of Parc Vallès

Looking back over our clients’ successes in 2018 we noted Pradera’s sale of Parc Vallès retail and entertainment centre to Frey for €82.5 million. We are proud to have been part of the very successful refurb team.

A 42,000m2 retail area on the outskirts of Terrassa, 30km from Barcelona, the centre underwent an €8.2 million revitalisation programme resulting in increased footfall of 22% and a substantial rise in asset value.

The work below shows how Air’s new branding, wayfinding and facade treatments for the scheme helped transform Parc Vallès’ image and commercial environment into a desirable and rewarding destination for a wide range of visitors.