June 14, 2013

Air assists in merger of global law firm

Air’s latest work for Norton Rose is now complete. On 1st June Norton Rose merged with American firm Fulbright & Jaworski to form one of the largest global law practices in the world. Having been Norton Rose’s brand consultants for many years, we were delighted to be asked to help bring the two firms together.The challenge involved incorporating the new company name into the logo and refreshing their brand identity in line with their international standing.
We also created renditions of the logo in various languages, to allow the logo to be understood cross culturally. The more contemporary and friendly Meta Serif replaced the outgoing Meta Sans and Air worked with the inhouse team on a full update of the global design manual.