‘Protecting People Enhancing Lives’ was the message for Rentokil Initial’s 2014 Corporate Responsibility Report. Operating in over 60 countries and employing 28,731 people by the end of 2014, Rentokil Initial is one of the largest business service companies in the world comprising a number of global brands including Rentokil, Initial and Ambius. The mission statement of the report underlines RI’s focus on services that protect people from the dangers of pest-borne disease and enhancing lives with services that protect the health and wellbeing of people. TheMalaria No More campaign is just one example of the company’s community projects.
This is the fourth Rentokil Initial report that Air have been appointed to design. The brief: to make the content clear with a designed layout that is considered. Graphical elements such as illustrative icons relative to the company’s business convey key areas of the business in an engaging way along with effective layout of imagery and application of colour.
“Air demonstrated a sound understanding of our brief and designed a report that is both fresh and contemporary. It’s been very positively received across the company.” – Malcolm Padley, Communications Director, Rentokil Initial.
The Rentokil Initial CR 2014 report is currently available online in a downloadable PDF format here.