Air’s first branding project in Ukraine is now underway at Ocean Plaza in Kiev. The TPS managed shopping centre is due to open in November 2012. The 160,000 sq m GBA super regional centre has 5 trading levels, 6 floors of parking and a full entertainment offer, including Eastern Europe’s largest aquarium.
Our first stage will be to develop the brand strategy, before looking at the design and implementation with thorough guidelines for use. The solution will need to have Ukrainian, Russian and English versions and consider the relationship with TPS’s other mall brands. We look forward to getting started!