June 1, 2012

An appointment in Arkhangelsk

Since our office in Moscow opened last year, we’ve been busy working on projects all over Russia. The latest is in Arkhangelsk, in the wintery north of the country. Appointed by property developer Titan, we will be designing the brand and signage for a new 65,000 sq m shopping centre being built in the heart of the city. Opening in 2013, the mall will have over 100 shops, a 6 screen cinema and the city’s very first ice rink.

Our work starts with the brand strategy; developing the positioning and values for the centre before completing the creative work. Once the brand is in place, we’ll crack on with the signage system. First was the site visit, where Elena met this peculiar chap in a nearby park…