October 16, 2019

Branding and Wayfinding for Alfa Shopping Centre

It’s wonderful to see our branding and wayfinding scheme come to life at Alfa Shopping Centre, Riga’s most popular and style-conscious shopping destination owned by Multi.

Our brief was to develop a warm and welcoming brand epitomising Alfa’s vision for a relaxed and sociable environment where special moments can be created with friends and family, as well as show-casing a forward-thinking approach to diverse activities and experiences that delight customers and encourage them to return again and again.

To compliment the brand, we also designed a wayfinding scheme to help improve both the overall ambience and the accessibility of the centre’s new and existing facilities.

Alfa Shopping Centre now serves as a unique lifestyle destination for the community, standing out from other local malls by offering a modern yet authentic retail experience where one can shop, dine, socialise and enjoy outstanding entertainment in amidst dynamic yet comfortable surroundings.

We are honoured to have contributed to this transformative redevelopment and excited to see how Alfa will continue to evolve in future.

Please visit our project page  to see the design works.