Air was asked to create the branding for Oxta Mall, a new retail development in the heart of St Petersburg. The brief was to project a stylish image intertwined with nature.
The Air team came up with a contemporary yet sensitive design reflecting the developer’s sustainable approach to the development of the retail centre. With rich reds and earthy browns balanced by a neutral cream colour, the brand identity is recognizable and inviting. The brand promotes a relaxed environment welcoming consumers from the local area.