June 10, 2013

Branding success in St Petersburg

The Galeria, Saint Petersburg is one of Air’s more recent SEC branding exercises. We’ve repositioned the brand identity of the shopping center to enhance its reputation as one of the most commercially successful in Russia and give it a solid foundation for improvements to come.

An aspirational and sophisticated identity was created for this impressive scheme and a brandbook has been developed to maintain consistency in the marketing of the mall.