15 years is an age in retail. Back in the day, urban inner city hypermarkets with attached fashion galleries were all the rage. But the concept is clearly dated with the advent of the wider range of physical discounters and online shopping compressing the Hypermarket format. Turnover have been falling at an alarming rate (Neilsen were showing 7% year on year back in 2010).
So what do you do with an 8000 sq m failing hypermarket that represents 30% of your shopping centre leasable area? The simple answer and the solution that’s been propagating throughout Europe is to reduce the offer down to a local convenience operation and take back the space for more a more relevant retail offer.
Our brief on this scheme was to reimagine the destination, turning it into a urban home from home. An urban place for people to socialise, relax, eat and shop. An internal restructuring, new vertical circulation, new malls increasing the GLA and of the rental income. Picking up on the rich culture of street art in the interior and exterior graphics and interior that remodel the malls with a revision lighting system and spaces to relax in. Food is a key driver in urban redevelopments so there’s a new zoned foodcourt and attached foodmarket allowing for a much broader offer, street food and deli shopping for visitors and, importantly, the large community of local office workers.
Ultimately our design transforms a dying centre into a thriving urban social dwelling.