October 29, 2012

From CR reports to mall wayfinding

The last few weeks have seen Air appointed on a whole host of projects, from marketing communications to signage. Multi disciplinary? Of course we are!

First is Rentokil Initial’s Corporate Responsibility report, which we are designing for the sixth year running. The interactive PDF sits on the company website; making use of colour, illustrations and pull outs where possible to create a lively and engaging document. This year we’ll be working to help them win big business by creating a tool that can be used by the sales team as they pitch for new contracts, as well as inspire new recruits around the world. To see the 2011 report click here, or go to our website for information on our previous work for Rentokil Initial.

Next up is signage for the Kanyon Centre in Istanbul. The huge mixed-use development, designed by the Jerde Partnership, features a 37,500 sq m mall, 26 office floors and 179 residences within a stunning metal and glass construction. Our remit covers the signage for the retail element, prompted by upgrades to the surrounding architecture. We have been asked to develop a more effective system for the four levels of retail and six levels of underground parking.

Finally, there’s a website update for an Italian law firm. We’ve only just got started on it, but we’ll keep you posted on progress soon!