June 18, 2012

How cool brands stay hot

Staying relevant in this consumer age is imperative to a brand’s success in any market place. But you knew that, right? It sounds obvious, but maybe the key is making you brand relevant to a specific demographic, in particular, that of a new generation.

Alan recently visited the ICSC European Marketing Conference, where he saw a presentation on the subject by Joeri Van den Bergh, co-founder of InSites Consulting and author of ‘How Cool Brands Stay Hot’. Joeri argues that Generation Y, that is, those born in the 80s and 90s, represent a new generation of consumers. More empowered than their predecessors Generation X, they will have a marked effect on the marketplace that brands need to consider and build into their marketing strategies now.

We’d recommend you check it out; very thought-provoking with some interesting insights: