Air have been appointed by Capital & Regional to reposition the Kingfisher Shopping Centre in Redditch. The 920,000 sq ft mall accounts for over 75% of the towns retail space and is home to over 140 stores and restaurants including Debenhams, M&S and H&M. The Kingfisher sits within a catchment area of seven million people and receives 185,000 visitors weekly.
The opening of the food and leisure hub, which hosts a Nando’s and a Vue cinema, as well as the recent internal refurbishment has helped to transform the centre. Air’s role is to develop an updated brand positioning and visual identity that reflects the quality of the experience that the Kingfisher offers.