August 18, 2010

Last chance to catch Gormley on the rooftop!

The summer holidays are well and truly upon us, so how better to wile away a summer evening than to muse over contemporary art upon a gallery rooftop? Critical Mass is one of Antony Gormley’s most famous works, comprising sixty cast iron forms made from moulds of the artist’s body. The sculptures have been installed upon the terrace of the De La Warr Pavilion in Bexhill-on-Sea, the first time this rooftop space has been used for an exhibition. The result is truly striking, the coastal backdrop providing a stark contrast against Gormley’s dark and ominous forms.

Close-up poster

Of the exhibition, Gormley comments: “This is the return of the lost subject to the site of Modernism. I am excited to see these dark forms in the elements against the sea and in direct light. It will be like a sky burial. How these masses act in space is very important. The challenge is to make the distance intimate, internal.”

Even more exciting, Air was appointed to design the marketing materials for the exhibition. In keeping with the arts centre’s contemporary style and using images from the show itself, we produced a whole range of graphic designs for banners, tube posters, leaflets, bags, badges and stationary. Having worked with De La Warr Pavilion on numerous other projects we were thrilled to be appointed for such a high profile exhibition. Here’s to many more in the future!

Tote bag

Antony Gormley, Critical Mass is open until Tuesday 31st August.