November 14, 2018

MAPIC focuses on the merging of retail and leisure offerings to create the ‘lifestyle destinations’ of the future

This year’s MAPIC 2018 focuses on the merging of retail and leisure offerings to create the ‘lifestyle destinations’ of the future.

‘Entertainment’ and ‘experiential’ have become crucial factors in the marketing and leasing strategies for all major retail destinations – new and old. 

The swift evolution of the retail industry, with its physical and digital transformation, has led market-leaders to review their business models and meet customers’ ever-increasing demands for unique, more personalised experiences – commonly expected by the millennial generation. 

This has led to the first ever MAPIC Leisure Summit, which took place on 13th November.

The sessions were all about the new retail mix and about people, their experiences and expectations. With our lives becoming busier and busier and our free-time becoming ever more precious, leisure offerings are helping to transform traditional retail spaces, making them places where people are willing to spend their time and money on different entertainment and social activities, as well as traditional shopping.

What will these next-generation leisure and retail destinations look like?

What are the best entertainment solutions for your shopping centre and how can you best extend your visitors’ dwell-time?

Have a look at some of the most innovative project solutions to these questions, on show at MAPIC today:

– EuropaCity

– The Glasgow Harbour Lifestyle Outlet

– Wanda Nanjing Mall

– Central Embassy and many more.

Air Design are also experts in this field and our directors are attending MAPIC this week. If you’d like to have a chat with them, please contact:

Alan Robertson, CEO – alan@airdesign.co.uk

or

David Kemp, Director – david@airdesign.co.uk