New Wayfinding, Branding and Marketing Communications for Blanchardstown Centre

July 6, 2021

New Wayfinding, Branding and Marketing Communications for Ireland’s Largest Leisure Destination

Air is excited to announce that we have been developing the sitewide wayfinding system, branding, marketing communications and relaunch campaign for Blanchardstown Centre, Ireland’s largest and most accessible leisure destination, managed by Falcon and owned by Goldman Sachs. 

Welcoming 17 million visitors a year, this unique mixed-use destination is in the midst of an exciting €32m expansion and renovation programme which will add new retail units and flagship stores. Our role is to develop a contemporary and recognizable brand identity to crystalize Blanchardstown’s core sentiment of being a warm, welcoming and friendly place that provides inspiration for shopping and leisure activities.

Spanning across 1,100,000 sq ft, the two-storey scheme houses 180 stores including Dunnes Stores, Zara, H&M and Marks & Spencer’s, over 25 restaurants, a 9-screen cinema complex with an ISense theatre for an immersive experience and a 7,000 spaced car park. It’s surrounded by a further three retail parks plus The Draiocht Arts Theatre, Crowne Plaza Hotel and Ireland’s largest purpose-built public library.