October 14, 2020

New Branding and Wayfinding for one of Budapest’s Most Popular Mixed-Use Destinations

We are excited to announce that Multi has appointed Air to develop the brand positioning, visual identity and wayfinding for the Allee shopping and entertainment centre, located in the vibrant city of Budapest.

We are currently working with Multi’s architectural team, TTDesign, on the refurbishment of the mall which will include a big upgrade of the scheme’s F+B offerings to create a more diverse shopping and dining experience.

Spanning 3 floors, the 46,700 m2 GLA shopping mall is home to 142 national and international retail brands including Van Graaf, H&M and Levi’s. The mall further includes a variety of F&B services, 13 offices, a 13-screen cinema, a fitness centre and a 3-level parking house with 1200 spaces. The mall has an occupancy rate of almost 100% and attracts more that 18 million visitors each year making it one of Budapest’s most visited shopping destinations.