August 12, 2010

Pitch perfect signs at the Royal College of Music


Staircase c_blog

door sign_blog


Air was appointed to design and install a new signage system for the prestigious Royal College of Music. The College consists of three disparate buildings with complex wayfinding requirements, and so the scheme we developed needed to allow all users to better navigate the campus whilst acting as the visual ‘glue’ holding the buildings together.

Our design offers a cohesive and accessible solution that balances contemporary graphic design with an overall aesthetic that matches the classic Victorian architecture. Susan Storrock, Director of Communications: ‘Air Design created an elegant, intelligent solution for us that is perfectly on-brand: clear, classy and user-friendly.  The signage has significantly changed the look and feel of our building, lifting us at a stroke from the 19th to the 21st century.’