Air have been appointed by Multi to review the branding and signage for Shopping Stadsfeestzaal in Antwerp. The Stadsfeestzaal originally served as an exhibition hall after it’s opening in 1908, making it a special place for Antwerp’s citizens. The building was officially recognised as a monument in 1983 before being destroyed by a fire seventeen years later, only the monumental staircases, the historical facade and steel roof construction remained intact. In 2007 the renewed Stadsfeestzaal opened it’s doors to the public once more.
The Shopping Stadsfeestzaal now attracts 6.5 million visitors each year and is home to 40 shops and restaurants, including Urban Outfitters and COS.
Air’s Role is to help increase the visibility of this historic building, from the Meir, Antwerp’s main high street, both in the terms of the schemes brand and it’s anchor tenants.