Strategy & positioning

Through a combination of research and workshops, we understand your USPs and what makes up your brand’s DNA, then from there define the brand story from which concepts and messages are developed.


We work in partnership with our clients and an international network of consultants to create original names closely aligned to the brand strategy. Our methodology has been successfully applied across a diverse range of cultures, from projects here in London to China.

Brand identity

From early creative concepts through to the preparation of brand guidelines, we develop brands for organisations and places, and provide the tools you need to manage your identity and other creative agencies in the future.

Brand implementation & marketing

We work on both B2B and B2C marketing campaigns, from concept through to artwork for brochures, billboards or banner ads.

Wayfinding & signing

Our wayfinding team is internationally renowned. From small 10,000 sqm schemes to some of the largest in Europe, we develop investment grade signage systems, with our involvement running from initial strategy all the way through to tender and implementation, sometimes even operating as main contractor. In 2013 we won the Sign Design Society Award for best multi-lingual wayfinding project for our redesign of the of the Russian Railway signage system, which is now being rolled out across the entire network.


We develop interior design solutions for shopping malls, for both new builds and the refurbishment of existing assets, either scheme-wide or focusing on key areas like foodcourts and rest areas. Our goal? To create unique places that people enjoy and want to return to.

Brand Touchpoints

We develop brand touchpoint solutions which enhance the identity of destinations and improve the customer experience. We provide the tools (e.g. welcome signage, kiosks, information desks, rest zones, kids play areas, bathroom designs etc) to ensure every stage of the customer journey is a positive, from finding pre-visit information to the journey home.


We design B2B and B2C websites for developers, and have implemented several touchscreen navigation systems in shopping centres. Our tech team can also develop Apps and as well as bespoke solutions.