Strategy & Positioning
Through a combination of research and workshops, we understand your USPs and what makes up your brand’s DNA. From there we define the beliefs, behaviours and stories from which concepts and messages are developed. When it comes to naming, we work in partnership with our clients and an international network of consultants to create original names closely aligned to the brand strategy. Our methodology has been successfully applied across a diverse range of cultures.
From early creative concepts through to the preparation of brand guidelines, we develop brands for organisations and places, and provide the tools you need to manage your identity and other creative agencies in the future. We work on both B2B and B2C marketing collateral, from concept through to artwork for brochures, billboards and digital media.
Our wayfinding team is internationally renowned. From small schemes to some of the largest in the world, we develop strategies and signage systems, with our involvement running all the way through to tender and implementation.
We develop interior design solutions for new build environments and the refurbishment of existing assets, either scheme-wide or focusing on key areas. Our goal? To create unique places that people enjoy and want to return to.
Many of our wayfinding, signage and interior design projects involve the design of bespoke public realm objects often requiring the integration of technology: furniture, lighting, signs, bins, information desks, kiosks, planters and any number of other applications. It's an area we pay great attention to, to ensure the quality of design and production is exemplary.