September 28, 2012

Setting the standard for Inter IKEA

Air has been working with Inter IKEA Centre Group to update their wayfinding standards across malls in Europe.

The Group’s portfolio features three types of site: retail park, open air and enclosed, all with the same brand and sign design. Our brief was to update the Global Signing Guideline, a comprehensive document outlining the use of all elements within the system. This incorporates the various types of sign within the family; graphic and product design; pictograms and internal, external and car park signage. As part of this process, Air audited the three site types to develop a system that will work effectively across all, with a view of testing our solution once finalised.

The purpose of this manual is to ensure that any new sites, or changes to signs in existing malls, are consistent. Its simple and informative format will allow project managers to be able to implement signage successfully; ensuring it remains legible and easy for visitors to understand.

Alongside this, Air has also been developing a Wayfinding Principles Manual, outlining IICG’s philosophy and approach to signage; an online and printed Checklist for use during signage implementation rollouts, and a Toolbox, an online resource featuring an archive of solutions for staff to reference.

For more information on Inter IKEA visit