Air have been appointed by MallTech to develop the wayfinding strategy and signage design for Leto, one of St. Petersburg’s largest and most popular retail destinations.
The 110,000 sq m mall is home to 190 shops and restaurants (Including Auchan, Media Markt, Decathlon, H&M and Adidas), a multiplex Luxor cinema and a large family entertainment centre featuring an ice rink.
Air’s role is to develop a wayfinding strategy and signage design that makes the malls facilities easily accessible whilst complementing the brand and architecture.