Great to see our wayfinding scheme coming to life at London Dock, a unique new mixed-use development in Central London from the Berkeley Group.
The signage is designed to complement the development’s delicate balance of industrial heritage and urban chic.
What makes the public realm particularly special is the work of artist Gordon Young, whose typographic trail – Trading Words – features over 1,000 words which weave their way around the scheme’s squares, shops, restaurants and apartments.
Inspired by historical ledgers found on-site of imports and exports dating from 1805 to 1968, the artwork lists items such as Elephants’ Teeth, Lucifer, Bear’s Grease, Goats’ Beards and Dragons’ Blood!
Well done to all involved – an interesting new place in London is being created!