September 15, 2015

Wayfinding system for Okhta mall

Okhta Mall is a 4-level, 76 000 м2 GLA shopping and entertainment centre in St. Petersburg being developed by Finnish developer SRV and due to open early in 2016. After delivering a very successful branding system and the launching the scheme with B2B marketing brochureware and MAPIC stand, Air has been appointed to develop the wayfinding system for the scheme. As you’d expect from a Scandinavian developer, SRV value user experience highly and are set to make the place as user-friendly and comfortable as is possible for all the visitors. Intuitive and effective signage by Air will be a key part of this.