Opportunity Egypt

Country branding for Egypt at MIPIM 2019

    Client:
    The Government of Egypt

    Services:
    Strategy & Positioning
    Branding

    Air created the country branding for Egypt at MIPIM 2019 and is currently providing the branding for MIPIM 2021. Working on behalf of the Egyptian Government with only one month to turn the project around, we developed the positioning strategy, campaign concept, logo, brand animations, brochure, pavilion graphics and a host of other branded materials to promote Egypt’s first major participation at the world’s No1 property exhibition.

    For the logo we created a simple, direct graphic device that communicates the key message of Opportunity within the design.
    The tone of the brand is modern and professional, representing the New Egypt as a safe and trusted environment in which to do business.
    "Air Design provided us with an exceptional service in a particularly tight timeframe. Their brand was the centrepiece of the Opportunity Egypt stand at MIPIM 2019. The feedback we received from the Egyptian Government, Egyptian developers exhibiting on the stand and MIPIM delegates was hugely positive and their work went a long way towards promoting Egypt at their first MIPIM event. We at BCI Realty and Opportunity Egypt look forward to building on this exciting partnership." Sam Kirk, Director at BCI Realty