A project to freshen and formalise the visual identity for an iconic Grade One listed Modernist exhibition and entertainment venue. With a diverse range of functions, attractions and audiences, the De La Warr Pavilion has welcomed over half a million visitors since re-opening in October 2005 after a major £9 million refurbishment.

A flexible approach to consistency helps iconic venue communicate better with wider audience


Although the client was fond of their visual identity, they were starting to feel constrained by its uncompromising rigidity. A key part of our brief was to evolve the marketing literature to allow targeted communications to flourish more organically, but within a versatile framework.


We designed an extensive range of marketing materials. These included a series of seasonal twin-set brochures and a new contemporary arts and music magazine. They have been supported by numerous flyers, posters, invitations, advertisements and a book on the history of the building. We are also proud to have designed a commemorative 75th anniversary logotype and to have played a part in the history of this Modernist icon.


The De La Warr Pavilion visual identity now has the right balance of flexibility and consistency, allowing it to effectively engage with aficionados of 20th century art one day and fans of alternative music the next.