Air has developed the wayfinding for Goodman’s Fields in the heart of London. Spanning seven acres, this upmarket development aims to redefine the city’s luxury living offer in the perfect location, E1.

Signs of the times. Wayfinding for Goodman’s Fields, one of London’s most exciting new residential developments


Appointed by leading British developer Berkeley Homes, Air has designed the wayfinding system for one of London’s largest and most prestigious residential developments, Goodman’s Fields. Our scope included strategy, concept design, tender and implementation support through to the realisation of the scheme. Goodman’s Fields comprises several large residential blocks (the first to be completed is the NW Block), extensive car parks, retail facilities, a hotel, spa, gym, private cinema, business lounge and the extensive landscaped public realm.


An elegant signage system that compliments luxury city living. Attention to detail and a polished fi nish to the signs enhances the user journey around the Goodman’s Fields scheme.