Koneser

Warsaw Original

    Client:
    Liebrecht & Wood

    Location:
    Warsaw, Poland

    Services:
    Strategy & Positioning
    Branding
    Wayfinding

    A long forgotten vodka distillery in Warsaw’s Praga district is fast becoming the capital city’s No.1 lifestyle destination after a 460m EUR revitalisation by BBI and Liebrecht & Wood.

    This exceptional mixed-use space is the home of Google’s Eastern European Campus and the historic Polish Vodka Museum. The architectural design includes the adaption of post-industrial facilities and creation of contemporary buildings, reflecting Praga’s strong identity.
    Our brief was to re-brand with an image and essence that matched this absolutely unique destination. Working with our positioning essence ‘Warsaw Original’ we developed a vibrant new brand language capped with logo by the famous Polish artist Klaudia Kudelska.